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JOHN WALKER: WHEATLAND
October 27, 2010

John Walker created this illustration for use in various B to B collateral pieces for Wheatland Tube. The objective was to show the wide range of tubing products that Wheatland makes and how they are in use all around us. The idea was to keep the art style realistic overall but not so much so that the violation of perspective and disparity in sizes became distracting.

atlas21.jpg

The art was primarily destined to be a spread image in brochures but it had to be designed in such a way as to allow single sections to be lifted and reused as stand alone spot art on insert sheets. Therefore each area had to stand on its own and yet work together in harmony with the assembled final art.

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