Steven Noble’s talent for reinterpreting classic line work was called on for the redesign of the Kahlua coffee liqueur label.  Ironically, Steve’s update involved replacing Colonial-era architectural renderings with ancient Mayan and Aztec cues.

Illustrations of the Mexican landscape and topography are included on the new label while intricately detailed Meso-American elements on the neck label speak to the brand’s authenticity and origin.

Armed with this fresh palette of design elements, Steve and the Kahlua team crafted a new premium packaging system that serves as a celebration of the brand. The rich pleasures contained within every Kahlúa bottle are now more fully expressed through the outward elements of design and packaging.