Jemma Robinson illustrated the poster for the Urban Land Institute's 2010 Fall Meeting & Urban Land Expo in Washington DC.

"I was asked to use my illustrative language to create a vision of what Washington (the home of the conference) might look like when the visitors descend, and to wrap that vision up in bold, bright colours," says Jemma. "It was a dream brief for me, as they really wanted to place a lot of emphasis on the urban environment and the infrastructure inherent in a city.

"I enjoyed working at a large scale as I could squeeze in all my layers of detail and actually have them seen by the average viewer, a real luxury given most of my work appears in print at A4 or less."

Jemma's illustration will also grace the conference itself in the form of extra large promotion boards to welcome the delegates to the event.