File this one under: Can’t Do It Without Illustration.  Liz Lomax created a series of her trademark sculpted images to be featured in an advertising campaign for Airwaves gum by DDB, Warsaw.

Each scene depicts an animal that has come into harm’s way and is being brought back to life by two pieces of Airwaves gum, used as a defibrillator, showing how strong the gum is.

“I loved working on this campaign because it was another chance to bring to life some crazy animal characters that have been floating around in my head!”