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ANDY WARD: MEET THE TOBYS

November 3, 2011

Andy Ward worked with London agency St Luke’s, to create fun new images for Toby Carvery, a UK nationwide chain of carveries who promote a traditional family dining experience, 7 days a week, centered on the roast dinner.

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To inject a little fun into the dining experience of the younger customer, St Luke’s came up with the idea of “The Tobys” vegetable family. “'Dysfunctional yet wholesome' was to be the genetic imprint of the Toby family,” remarks Andy, “Which incidentally I’m keeping as my new slogan.”

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