Ruth Rowland’s expressive hand lettering welcomes travelers to Heathrow Airport on behalf of BAA in this series of posters.

“The idea is for recognizable London characters to welcome passengers on their arrival,” explains Ruth. “Real people rather than models were used - this is a real Guardsman!”

So far there have been 11 characters used. Ruth was asked to write the word “Welcome” in a style to reflect all their different personalities.