Karen Greenberg spent a good part of 2011 working closely with Landor Associates to develop the newly redesigned and illustrated Gevalia Kaffe retail line of premium coffee. The first seven products launched this January with Karen’s unique illustrations anchoring the look of each package.

The redesign visually maintains the Swedish roots of the company with a modern, yet warm, appeal. Each flavor/package has its own icon to convey both taste and geographic origin.