Rob Kelly recently teamed with the Concept Farm agency to produce a series of storyboard panels mapping out a thirty-second spot for Callaway Golf Clubs. “I love doing storyboards,” says Rob, “Figuring out how to pace and frame the story as effectively as possible.”

Here, a group of golfers are shocked to see a Big Time Golf Pro walk by; he shows them some new Callaway-brand clubs. The guys ooh and ah, and the spot ends with all of them using the clubs and having lots of fun.