Robert Neubecker’s piece for the Wall Street Journal illustrates an article about Lego's introduction of all pink, super-girlie Lego sets for girls. The throw-back corporate pitch: girls are silly, forgetful, fluffy little creatures concerned only with makeup and shopping.

“I have a daughter that hasn't worn a dress since she was six and another who, though ‘girley’ is tough as nails,” says Robert. “My wife is an MD, and when there's blood on the ceiling, no one is more calm, competent and professional than she is, man or woman.”