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CHRIS GASH: ESPN MAGAZINE

November 7, 2012

Chris Gash was commissioned by ESPN Magazine to create a small icon that would run regularly with a column about sporting events related to the whole Mayan calendar, end of the world hoo-ha. The original idea was simply to mix Mayan imagery with sports imagery:

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But according to their fact checkers, this is more Aztec than Mayan, so Chris redid it based on a specific Mayan calendar ESPN provided:

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Subsequently, the whole Mayan sports calendar idea went out the window, and Chris went back to the drawing board to create something that said “sports and end of the world,” the idea being that the column is a list of events to see before the apocalypse. Boom- done:

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After another week or so, this spot and the whole recurring image idea got canned. Now it’s a different spot for each column – here is one for a college football rivalry called the “cocktail party” game:

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And another for a column about a marathon in Antarctica:

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Tags: Chris Gash, Editorial, Magazine

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