Gary Alphonso recently illustrated a sports-metaphor-based campaign for MCAP Service Corporation, one of Canada’s leading independent mortgage financing companies. “The challenge here was that the client wanted to keep their former ad format–a full page divided into a dark blue panel (their corporate color) and a white panel,” says Gary.

“The illustration was to take up portions of both panels as well as rag around the bilingual headline and body copy.  As the work progressed the copy was being written, laid out and edited at the same time.” 

“It was kind of like designing with a moving target.  The client also requested that the illustrations be able to exist on a completely white background to accommodate future usage.”