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DANIEL HERTZBERG: BOA WINTER VILLAGE

November 5, 2013

Daniel Hertzberg can finally share the MASSIVE illustration project he created through agency Hill Holiday for on-site branding of Bank of America’s Winter Village at Bryant Park in New York City.

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The illustrations were used for entry pylons throughout the park, dasher boards (along the boards of the ice rink), light towers, entrance gates, barricade covers, and a load of promotion materials, including Bryant Park’s website, banners along 42nd Street and even a billboard in Times Square. 

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“The idea was to help make the Winter Village feel like warmest, happiest place in Manhattan,” says Daniel.  “A lot my own photography was used, in particular elements of Bryant Park or buildings around New York, including Yankee Stadium, the Brooklyn Bridge, etc.”

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“All my photos from the park were taken during the summer, so I ‘winterized’ them by adding snow to the lamp posts and chairs and made the snowflakes a little transparent, to show the layering.”

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The Bank of America Building (at the corner of 42nd Street and 6th Ave.) had to be prominently featured, as well as the trees at Bryant Park, which are London Planes.

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Tags: Daniel Hertzberg, Advertising, Holiday, Promotional Campaign, Promotional Design

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