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ANDY WARD: CEL-EGG-RITY PORTRAITS

June 26, 2014

Andy Ward was commissioned by Morrisons, a major UK supermarket chain to illustrate a clan of “Cel-EGG-rity” hand painted eggs as part of an interactive Twitter campaign. Members of the public tweeted suggestions; Andy responded and painted them the same day, documenting the process and providing video footage and photos to post on Twitter. 

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“I painted three eggs per day over a six day period then photographed and re-touched them in the studio for delivery by 5:00 pm each day,” says Andy. “There was a tight learning curve on this project as I work digitally and I'd never painted an egg. “

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The technical issues with this job threw up some interesting challenges. Blown eggs tended to explode when heat drying paint to maintain the process at speed. Long boiled eggs would often leak moisture droplets at heat too as porous holes opened. 

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“The pressure to perform without mistake over several days with no hard drive back up and no undo option gave me a completely new perspective on many of the illustrators work I admire. You are truly in another league!”

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Tags: Andy Ward, Advertising, Holiday, Product Design, Product Illustration, Promotional Design

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