MICHAEL MORGENSTERN ILLUSTRATION: CORPORATE ADAPTATION
September 18, 2015
Michael Morgenstern was commissioned to create a series of illustrations for Northwestern University Kellogg School of Management for use on the Forbes website. The articles present ways in which big companies can adapt to challenges that are posed by smaller, nimbler startups in the digital age.
Four Ways to Harness Digital Disruption: How established companies can protect themselves from startup competition.
Rules Of Engagement: How big companies can work to attract and interact with startups as a way of creating an "ecosystem" that is mutually beneficial.
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