View Reps...
RSS

STEVEN SALERNO: WALKIN’ THE WALK

December 3, 2009

Steven Salerno created a series of print ads for the international sock company, GoldToe. The new campaign was conceived as a push to direct a younger consumer toward their quality line of footwear products. (...kind of an "it's not your father's Oldsmobile" campaign.)

Steven Salerno: male

Goldtoe's creative director defined the simple tactic: to use illustration for the new ad campaign, "All Walks of Life," to better stand out from the competition in the sea of photography omnipresent with everything fashion.

Steven Salerno: female

Posted here are three of the ads from the series as well as a couple of "test textures" representing different characteristics of product categories, which may be incorporated into their "in-store" graphics look.

Steven Salerno: Walkers

Steven Salerno: Textures

Tags: Steven Salerno, Advertising, Product Illustration

BLOG ARCHIVE

ISPOTTERS IN THE NEWS