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CAROLINE CHURCH: PIZZA PROVERBS

October 29, 2010

The latest from Caroline Church sees her bringing to life some amusing proverbs for Domino’s Pizza. Below, “The Sauce Always Justifies the Means.” 

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The agency, Crispin Porter & Bogusky, was after a serious engraved feel but with a tongue in cheek note. For example, “A Rising Crust Floats All Cheese”

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The illustrations play on the idea that proverbs guide and inspire Domino's to perfect their pizzas. The illustrations feature on their new boxes and on the Pizza Proverbs site. 

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