RSS

LOU BROOKS: THE TROUBLE WITH THE FUTURE

October 5, 2011

Lou Brooks clearly relished this assignment from Briefings, a drop-dead gorgeous magazine with a relatively modest readership consisting exclusively of the top corporate CEOs of the world. The magazine strives to offer them insight into issues that CEOs face every day.

Lou_Brooks__The_Trouble_with_the_Future.jpg

As an example, with the constant barrage of uncertainty that seems to threaten us all these days, "The Trouble with the Future" attempts to demystify that endless parade of "experts" who keep trying to tell us what's going to happen tomorrow. Behind it all, the real answer seems to be: "Who knows?!! We're just guessing!!"

Lou_Brooks__The_Trouble_with_the_Future2.jpg

The next spread, below, holds an initial cap "T" to indicate where the text will begin. Continuing the "answers" on magician's cards was Lou’s genius way to carry the idea's flow across not just this spread, but the entire article.

Lou_Brooks__The_Trouble_with_the_Future3.jpg

The right hand side of the following spread reveals that the cards have continued across the left page (not shown here), and found a lovely home as fortune telling cards at the "expert" predictor's table.

Lou_Brooks__The_Trouble_with_the_Future4.jpg

There was a problem with the final spread: it was all heavy text with a sidebar, and just didn't go with all the dazzle leading up to it. “So, I grabbed the nearest life vest: the magic card idea one more time,” says Lou, “And presto -- turned it into a sleight-of-hand sequential illustrated sidebar. Wah-LAH!”

Lou_Brooks__The_Trouble_with_the_Future5.jpg

BLOG ARCHIVE

ISPOTTERS IN THE NEWS