JON REINFURT: TIVO CRACKS THE WHIP
August 22, 2011
Jon Reinfurt created these illustrations for the feature article in an American Lawyer Magazine supplement issue concerning the recent struggles that TiVo faced as it tried to defend its patent of DVR technology – a feature used by numerous competitors.
“The main concept that the AD wanted was to show TiVo somehow putting its competition back in their place,” explains Jon. “They ended up going for the lion tamer theme and asked for an additional spot including a now docile lion relaxing with his new master.”
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