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RUTH ROWLAND: WEBSTERS PEN SHOP

September 28, 2012

Ruth Rowland was recently asked to work on a tagline for British company Websters Pen Shop, celebrating 40 years in the business with a new logo for the event. “As a great lover of writing tools of all shapes and sizes, it seemed an appropriate commission,” notes Ruth.

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Hand lettering was chosen over a font to express the uniqueness of the written form - something Websters promotes with their impressive range of pens. The lettering was used in a one and three line format, along with the designer's logo, across both printed and online advertising. The loose but legible style reflects the soft flow of a fountain pen.

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