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SHAW NIELSEN: SMALLER PIECES, BIGGER PIE

September 11, 2012

Shaw Nielsen’s illustration for Investment Advisor Magazine accompanies an article explaining that firms that open up profit sharing for more partners or employees are more likely to grow. In other words, for those at the top, the pie doesn’t shrink – the pie just gets bigger.

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Conceptually, Shaw linked that idea to having more faucets, and in turn, more “water” to let flow when it comes to profit.

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He also selected and modified a typeface for the headline to continue the hand-drawn feel of his illustration.

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