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TAYLOR CALLERY: DIGITAL ISSUES

October 15, 2013

Taylor Callery created two illustrations for this week’s Advertising Age.  First, for a story about TV ad sales and how the industry is at last beginning to sell commercials with an emphasis on precise audience targeting:

Taylor_Callery__Digital_Issues.jpg

And how social networking goes into digital upfronts, dangling the data carrot in front of Detroit: having the reach, and hitting the buyers.

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