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STEVEN NOBLE: TAVERN ON THE GREEN

November 19, 2013

Steven Noble was commissioned to create a logo for the reboot of New York City’s iconic Tavern on the Green that felt contemporary while still referencing the restaurant’s storied past.  The logo will be used throughout the restaurant on menus and business cards, as well as on the restaurant’s famous red awnings.

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“Tavern on the Green was originally built as a sheepfold in what is now Central Park,” Steven explains. “The sheep were actually held there at night and let out on Sheep Meadow during the day to graze. Since we were going for a ‘farm to table’ concept, the sheep were a good visualization of that idea.”

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The idea was to contemporize the Tavern on the Green brand while paying homage to its history with the crest incorporating animals. When you see this, you think of a family’s history or a place’s history, so they liked this idea. The final design is timeless, but not too self-conscious- it’s beautiful, modern and clean.

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Tags: Steven Noble, Advertising, Logo Design, Promotional Design

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