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ANNI BETTS: FARMING IN A WHOLE NEW LIGHT

December 18, 2013

Anni Betts was commissioned to illustrate the University of Minnesota’s latest campaign, which centered on a theme of light. For her part of the campaign, Anni illustrated two scenes that tied in with research done at the University.

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The scenes were then printed onto window clings and installed in glass walkways, giving the general effect of stained glass. “It was a fun challenge to create something that had a little more of a ‘stained-glass-y’ look than my usual work, which meant some heavier, more angular lines and more intense colors,” says Anni.

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The first of these pieces has been installed at the Minneapolis Airport concourse, and tells the story of how researchers at the University developed a way to create fertilizer using wind turbines. “The illustration features a farm scene with rolling hills and a windmill showering the fields with its sciency goodness and making them lush and green,” Anni explains. “That’s not how the technology works in real life, but we get to be metaphoric in the illustrated world!”

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