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MOLLY JACQUES: COLE HAAN ON BRAND

December 15, 2014

Molly Jacques created the hand lettered artwork (and made an appearance) in a short film for Cole Haan as a part of the series "___ on brand," filmed in the great city of Detroit.

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“Substance is the best style there is: I love this phrase and think it really reflects their brand,” says Molly. “The concept really extends past the idea of ‘fashion’ and hits us where it matters. Substance. Meaning in our lives. It's good stuff, you guys…”

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It took a full day to film Molly creating the chalk board mural at Detroit Mercantile in the heart of Eastern Market. “I love that the venue that we shot at really reflects a sense of love for the city of Detroit. It represents the movement of the city, where it's going, who is building it up. Detroit is a home to so many talented artists and artisans.”

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Tags: Molly Jacques, Advertising, Hand Lettering, Lettering, Promotional Design

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