View Reps...
RSS

MICHAEL WARAKSA: PITCHING VEGGIES TO KIDS

June 11, 2014

Michael Waraksa’s fun illustration for the New York Times Applied Science column shows one of the fiercest marketing battles in the world taking place at dining room tables across the world: parents trying everything to persuade their children to eat their vegetables. 

Michael_Waraksa__Pitching_Veggies_to_Kids.jpg

New research shows why parents — and food marketers — might be doing themselves no favors. The problem is the pitch: It is too aggressive, even at its most well-meaning and heartfelt. The best way to pitch food to children, the research finds, is to present it with no marketing message whatsoever. 

Tags: Michael Waraksa, Editorial, Magazine

BLOG ARCHIVE

ISPOTTERS IN THE NEWS