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RUTH ROWLAND: ILLUSTRATED MAPS FOR SAINSBURY

September 29, 2014

Ruth Rowland was commissioned by Sainsbury’s Bank Money Matters Magazine to create illustrated maps and hand lettering for their summer issues. The focus was day trips in the UK, one aimed at readers interested in family entertainment and one of general interest. 

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Each place name was individually hand lettered and this lettering was also used to punctuate the body copy of the articles. A smaller illustration for each map was also created for the second pages of the articles to sit alongside the spot illustrations. 

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A hand lettered title and illustrated flag were included on the cover of the magazine to draw the reader’s eye to the article.

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