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STEVEN NOBLE: TIMOROUS BEASTIE

January 19, 2015

Steven Noble was commissioned to illustrate a small mouse creature for Douglas Laing’s new malt Scotch whisky brand label, “Timorous Beastie.” The final artwork was created in a scratchboard woodcut style after approved preliminary sketches were submitted.

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Thermography printing was used to give an enameled look to the bottle for the product launch. Clever rotary screening and multiple depths of black on a vivid white material give the mouse a life like appearance. 

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The label was finished off with a mix of gloss and matt varnishes to lend extra dimension. The extravagant cutter shape is added for stand out against dark bottle and great shelf appearance.

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Tags: Steven Noble, Advertising, Logo Design, Packaging, Product Design, Product Illustration, Promotional Design

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