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BEN JOHNSTON ILLUSTRATION: DIET COKE RETWEETS OF LOVE

December 14, 2015

Ben Johnston has been working with the teams at Droga5 and Fast Horse to transform Diet Coke fan tweets into amazingly detailed pieces of custom-made artwork, inspired by the taste and look of Diet Coke. The brand is expressing thanks via a new Twitter-led social campaign called “ReTweets of Love.” 

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The campaign celebrates fans who share their unwavering love for the great taste of Diet Coke on social media, by surprising dozens of people with their tweets reimagined in clever ways and in unexpected places.

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“We’ve been connecting with our most passionate fans through social media for years, but we felt it was time to return that love in a way that’s as big as our appreciation. A simple retweet just isn’t enough for our loyal fans who love the great taste of Diet Coke,” said Danielle Henry, group director, Integrated Marketing Content, Coca-Cola North America. 

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Diet Coke fans will start seeing their tweets reimagined on custom jewelry, framed artwork, a large-scale outdoor mural in New York City or even in the pages of their favorite magazine. Fans are encouraged to tweet their love to @DietCoke on Twitter for the opportunity to see that love come back. 

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