OIVIND HOVLAND: STARTUPS AND TARGETS
May 20, 2015
Oivind Hovland shares two recent editorial illustrations. First, for Wired Magazine, to accompany an article on Indian startup companies: How is this huge nation coping with the modern demands of a new tech-thirsty generation?
Oivind’s illustration for The Financial Times addresses new ways of advertising. Old fashioned TV advertising has given way to digital, targeted marketing. Now you can reach your preferred audience without wasting money annoying those you can never attract.
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