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ANNI BETTS ILLUSTRATION: GRACE & GRIT

November 3, 2016

Anni Betts is creating an ongoing series of hand lettered illustrations for Grace & Grit subscription boxes for pre-teen girls. Designed to empower and encourage, each one is based on an inspiring female figure from history. Here are the first three installments: Rosie the Riveter, Olympian Wilma Rudolph and Amelia Earhart.

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Every box includes a portrait of that inspirational woman, a journal with writing exercises, note cards detailing fun challenges, an accessory that ties in with the central figure, and a custom-designed charm. It’s a lot of great stuff, all presented in a nicely designed package!

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“For each box I illustrate a portrait of the inspiring female figure imagined as a teen, and the inspirational quote for the cover of the journal,” explains Annie. “It has been so interesting to research these strong women, and I’ve learned so much along the way.” Annie also loves a chance to draw historic costumes, and since the Grace & Grit heroes come from many eras in history there are plenty of opportunities to do just that. 

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Tags: Anni Betts, Character Design, Hand Lettering, Illustration, Promotional Campaign, Promotional Design

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