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DANIEL HERTZBERG ILLUSTRATION: BOA WINTER VILLAGE

April 8, 2016

Daniel Hertzberg's Bank of America campaign at New York City's Bryant Park ice rink completed its third season this year; a longer run than most Broadway shows.  Each season Daniel has provided new illustrations to keep the work fresh.

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The illustrations were used for entry pylons throughout the park, dasher boards (along the boards of the ice rink), light towers, entrance gates, barricade covers, and a load of promotion materials, including Bryant Park’s website, banners along 42nd Street and even a billboard in Times Square. 

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“The idea was to help make the Winter Village feel like warmest, happiest place in Manhattan,” says Daniel.  “A lot my own photography was used, in particular elements of Bryant Park or buildings around New York, including Yankee Stadium, the Brooklyn Bridge, etc.”

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“All my photos from the park were taken during the summer, so I ‘winterized’ them by adding snow to the lamp posts and chairs and made the snowflakes a little transparent, to show the 

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The Bank of America Building (at the corner of 42nd Street and 6th Ave.) had to be prominently featured, as well as the trees at Bryant Park, which are London Planes.

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Tags: Daniel Hertzberg, Advertising, Banners, Illustration, Poster, Promotional Campaign, Promotional Design

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