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MICHAEL WARAKSA ILLUSTRATION: WORKPLACE CREATIVITY

May 23, 2016

Michael Waraksa's latest illustration for The New York Times Applied Science column touches on the topic of creativity in the corporate world. Many businesses say they would love for their employees to come up with original ideas that bring a flood of new customers and open new markets. Spicing up the workplace with competitive energy is often seen as a way to unleash this resource. First, though, how do you define and measure such an amorphous concept as creativity?

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