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KIRSTEN ULVE ILLUSTRATION: TAPAD TRUCK WRAP

June 22, 2017

Kirsten Ulve spent three months illustrating dozens of fun, whimsical and slightly-off center characters for a wrap display on the side of a customized coffee truck, commissioned by Tapad Inc/Telenor Group, the global marketing technology company.

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Tapad needed a high-impact image to support their breakthrough technology and ability to connect brands with millions of unique consumers across billions of devices. Kirsten developed characters in a zany mix of scenarios that captured the uniqueness and energy that make New York City the center of the world.

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Viewers visiting the truck were given special “decoder” glasses allowing them to see the full character mural hidden beneath. Once applied, the TAPAD crew drove and parked the truck in front of New York’s largest ad agencies and media buying companies to promote their services – and to hand out free coffee with the glasses. 

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Tags: Kirsten Ulve, Character Design, Design, Illustration, Interactive, Line art, Product Design

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