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KEVIN SPROULS: THE ART OF PRODUCT ILLUSTRATION

January 18, 2018

Kevin Sprouls is well-known for his portraits, but he also enjoys the precision of product illustration, which often takes many hours to craft the detail into this type of work. Aside from the typographical hurdle of executing the label by hand-drawing for Prince Spaghetti Sauce, rendering all these coins in various positions was a rigorous task:

A big print campaign for the Concord Watch Company through ad agency Ogilvy and Mather involved upwards of 25 watch styles. “They would send me home with five or six watches at a time, all in a brown paper bag!” says Kevin. “I would get these back to the studio, do a photo-shoot of each, and draw them.” 

Subtle use of color brings out the white and gold metals involved in the making of this fine timepiece.

Kevin was commissioned to produce the iconic Absolut vodka bottle. The client wanted it drawn “straight,” in contrast to the fine art versions that appeared in their ads, so he took extra care to capture the nuances of the glass as well as the typographical content of the labeling. 


Tags: Kevin Sprouls, Illustration, Product Illustration

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