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STEVEN NOBLE ILLUSTRATION: SEAGRAM’S LOGO

March 1, 2018

Steven Noble was commissioned by Hatch Design to render the new logo identity for Seagram’s that includes their world famous crest with the distinctive three horses and surrounding ornamental filigree.

Steve illustrated three different detailed versions of the logo for use on several scalable sizes for printing on aluminum cans, and packaging crates and boxes that scale from 1” to 12” and above. The final illustrations were created by hand and rendered from a scratchboard clay surface in an etching style.

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