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LOU BROOKS: THE NEW RETIREMENT

April 11, 2012

Lou Brooks has been on a Wall Street Journal binge lately; here's his latest front page opener for Monday's Journal Report.

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Below are fast roughs done while Lou and the AD spoke on the phone. “I usually try to weasel my way out of doing a lot of quick thumbnails, worrying that the client will pick the weakest idea,” says Lou. “When this happens, you can sometimes find you've created a monster of a problem!”

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Lou’s carefully rendered work-up of the selected concept:

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Placed in the art director’s layout:

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The final as it also appears on the iPad edition:

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