LOU BROOKS: THE NEW RETIREMENT
April 11, 2012
Lou Brooks has been on a Wall Street Journal binge lately; here's his latest front page opener for Monday's Journal Report.
Below are fast roughs done while Lou and the AD spoke on the phone. “I usually try to weasel my way out of doing a lot of quick thumbnails, worrying that the client will pick the weakest idea,” says Lou. “When this happens, you can sometimes find you've created a monster of a problem!”
Lou’s carefully rendered work-up of the selected concept:
Placed in the art director’s layout:
The final as it also appears on the iPad edition:
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