Steven Noble is helping Fentimans, an independent UK- based soft drink company, tug Coca-Cola's long white beard this Christmas. Steve conjured up an old-fashioned illustration of a Fentimans Santa wearing the colors of Curiosity Cola and workman's boots, standing victorious over a chubby Father Christmas lying prostrate and dressed in his customary red outfit much championed and featured by Coca Cola.

** By the way, "Reet" is Northern English slang for "right." **