Steven Salerno created a series of print ads for the international sock company, GoldToe. The new campaign was conceived as a push to direct a younger consumer toward their quality line of footwear products. (...kind of an "it's not your father's Oldsmobile" campaign.)

Goldtoe's creative director defined the simple tactic: to use illustration for the new ad campaign, "All Walks of Life," to better stand out from the competition in the sea of photography omnipresent with everything fashion.

Posted here are three of the ads from the series as well as a couple of "test textures" representing different characteristics of product categories, which may be incorporated into their "in-store" graphics look.