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JASON SEILER: MAKING FACES

August 18, 2011

Jason Seiler’s challenge for this cover of D Magazine was to take the sole reference photo of smiling JC Penney CEO Mike Ullman, and imagine him measurably less content.

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“I was given one picture to base his likeness from and of course the look and expression they needed was completely different from that of the reference,” explains Jason. “So, I had to make up his expression . . . I did that by referencing my own face. It was a fun challenge.”

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