KEN ORVIDAS: MARKETING CAPABILITIES FOR THE DIGITAL AGE
June 12, 2012
Ken Orvidas created this cover for the Boston Consulting Group, illustrating their survey of marketing executives at over 30 companies. The goal was to better understand how their organizations are dealing with the effects of digital media.
Mobile devices and digital media have changed the behavior of consumers in profound ways. In this digital world, traditional marketing techniques are less effective. To succeed, companies must rethink their marketing strategies and organizations, and develop high-impact marketing campaigns that capitalize on new channels such as Facebook and Twitter.
BLOG ARCHIVE
ISPOTTERS IN THE NEWS
- ► A
-
►
B
- Christina Baeriswyl
- Roman Bailey
- Andrew Baker
- Anna & Elena Balbusso
- Anna & Elena Balbusso
- Polina Barkovska
- Stephen Barnwell
- Jonathan Bartlett
- Rocco Baviera
- Chris Beatrice
- Melinda Beck
- Wesley Bedrosian
- Dan Bejar
- Ben the Illustrator
- Jon Berkeley
- Juan Bernabeu
- Elizabeth Berrien
- Manuela Bertoli
- Anni Betts
- Chi Birmingham
- Phil Bliss
- Mitch Blunt
- Giulio Bonasera
- Davide Bonazzi
- Jens Bonnke
- Richard Borge
- Simona Bortis-Schultz
- Stuart Bradford
- Corey Brickley
- Stuart Briers
- Stuart Briers
- David M. Brinley
- Lou Brooks Collection
- Owen Brozman
- Nigel Buchanan
- Dominic Bugatto
- John Burgoyne
- Oliver Burston
- Michela Buttignol
- blindSalida
-
►
C
- Taylor Callery
- Harry Campbell
- Ivan Canu
- Mariaelena Caputi
- Maria Lucia Carbone
- James Carey
- Mike Carina
- Jonathan Carlson
- Maria Carluccio
- Maddalena Carrai
- Shaniya Carrington
- Cheryl Chalmers
- Doug Chayka
- Navina Chhabria
- Valerie Chiang
- Matt Chinworth
- Camille Chisholm
- Sam Chivers
- Michael Cho
- Andrea Cira
- Andrea Cobb
- Jim Cohen
- Raul Colon
- Matthew Cook
- David Cooper
- Dawn Cooper
- Matthew Cooper
- Stephanie Dalton Cowan
- Stephanie Dalton Cowan
- Bea Crespo
- Mirko Cresta
- Benedetto Cristofani
- Peter Crowther
- Aldo Crusher
- Dave Cutler
-
►
D
- Traci Daberko
- Traci Daberko
- Christina Dallorso
- LJ Davids
- Miguel Davilla
- Gab K De Jesus
- Andrea De Santis
- Solene Debies
- Maravillas Delgado
- Todd Detwiler
- Michael DiMilo
- Sandra Dionisi
- Daniel Diosdado
- Rob Dobi
- Ian Dodds
- Rebekka Dunlap
- Ken Dutton
- Jean-Manuel Duvivier
- John S. Dykes
- John S. Dykes Collection
- Philippe de Kemmeter
- ► E
- ► F
-
►
G
- Susan Gal
- Daniel Garcia
- Paul Garland
- Chris Gash
- Federico Gastaldi
- Heather Gatley
- Michael Gellatly
- Cathy Gendron
- Patrick George
- Beppe Giacobbe
- Beppe Giacobbe
- Carlo Giambarresi
- Carlo Giambarresi
- Michael Glenwood Gibbs
- Paul Giovanopoulos
- Randy Glass
- Charles Glaubitz
- Anna Godeassi
- Anna Godeassi
- Riccardo Gola
- Beth Goody
- Aad Goudappel
- Christian Gralingen
- Addison Green
- Sam Green
- Joey Guidone
- Adam Gustavson
-
►
H
- Chad Hagen
- Eric Hanson
- Sarah Hanson
- Asaf Hanuka
- Antony Hare
- Lisa Henderling
- John Hersey
- Daniel Hertzberg
- Daniel Hertzberg
- Mark Hess
- Joyce Hesselberth
- Jennifer Hewitson
- Pat Higgins
- Kyle Hilton
- Jeff Hinchee
- Dung Hoang
- Peter & Maria Hoey
- Peter & Maria Hoey Collection
- John Hom
- Peter Horjus
- Peter Horjus
- Peter Horvath
- Oivind Hovland
- Cathy Hull
- ► I
- ► J
- ► K
- ► L
-
►
M
- MDI Digital
- Greg Mably
- Kim Malek
- Guille Manchado
- Jeff Mangiat
- Miguel Manich
- Kirk Manley
- Matt Manley
- Phil Marden
- Ellen Marello
- Laura Marr
- Mark Matcho
- Sean McCabe
- Adam McCauley Collection
- Rob McClurkan
- Dom McKenzie
- Marco Melgrati
- Curt Merlo
- Justin Metz
- Richard Mia
- Richard Mia
- Doug John Miller
- Nicole Mindt
- Jack Molloy
- Gabriel Moreno
- Michael Morgenstern
- Chiara Morra
- Michael Morris
- Bill Morrison
- Bruce Morser
- Jeanine Murch
- ► N
- ► O
- ► P
- ► R
-
►
S
- Aaron Sacco
- Laura Salafia
- Steven Salerno
- Fernanda Sanovicz
- Alessandra Scandella
- Stephan Schmitz
- Ward Schumaker
- Alison Seiffer
- Jason Seiler
- Stephanie Shafer
- Lisa Sheehan
- Erwin Sherman
- Neil Shigley
- Dan Sipple
- John Skewes
- Michael Sloan
- Chris Smith
- Dana Smith
- Jeffrey Smith
- Mark Smith
- Mark Smith
- Jim Spiece
- Kevin Sprouls
- Reed Sprunger
- Nathan St John
- Lynne St. Clare Foster
- Paige Stampatori
- Carlo Stanga
- Steve Stankiewicz
- Steve Stankiewicz - Maps
- Brian Stauffer
- James Steinberg
- Erika Steiskal
- Dale Stephanos
- Frank Stockton
- Peter Strain
- Gordon Studer
- Gordon Studer
- Anna Sutor
- Kristina Swarner
- Elvis Swift
- ► T
- ► U
- ► V
-
►
W
- Wacso
- Christina Wald
- Stephan Walter
- Michael Waraksa
- Hylton Warburton
- Andy Ward
- Nathan Ward
- Sam Ward
- Yarek Waszul
- Gary Waters
- Laura Watson
- Ellice Weaver
- Neil Webb
- Neil Webb
- Jane Webster
- Ellen Weinstein
- Patrick Welsh
- Anne Wertheim
- Chris Whetzel
- Carl Wiens
- Alex Williamson
- Kimberley Wiseman
- Michael Witte
- Marcin Wolski
- Noah Woods
- Phil Wrigglesworth
- Phil Wrigglesworth
- Dennis Wunsch
- ► X
- ► Y
- ► Z