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JON KRAUSE FOR EAT SMART SALADS

August 13, 2021

Jon Krause always dreamed of illustrating food packages as a child, and recently the dream came true! Jon illustrated conceptual packaging for the rebrand of the Eat Smart salad line, a project that lasted well over a year. The parameters were to use a fork and a half circle mark on each product line; Jon said it felt very similar to concepting an editorial project, give or take a few extra rounds of sketches.

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