STEVEN NOBLE BLAMES IT ON THE TOYOTA YARIS
November 22, 2023
Saatchi & Saatchi tasked Steven Noble to collaborate on a series of international print ads for the Toyota Yaris. The aim of these humorously illustrated print ads was to link all of the historically mysterious events that have occurred worldwide to the Yaris. For example: the Leaning Tower of Pisa? Blame is on the irrestistable Yaris. The missing nose on the Egyption Sphinx, and the Crop Circles? All the fault of the Toyota Yaris. Steve's illustrations were all hand-drawn in a woodcut etching style based on supplied pencil sketch concepts.
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