MARTIN ANSIN: HONDA CIVIC GT SPORT
May 25, 2010
Martin Ansin created this better-than-photorealistic imagery to introduce the new Honda Civic GT Sport. The campaign, currently running across all media in Spain, carries the tagline "The Heroes Are Back."
“I did all parts of the image; the background and the car are both painted,” explains Martin. “It took a bit of work to get the car just right, as the reference images weren't on the viewing angle the client needed and it wasn't possible for me to see the actual model!”
The illustration is used in printed media, outdoor and internet, so the image was produced in layers to allow for size adjustments and certain animation effects.
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