STEVEN NOBLE: SAMUEL ADAMS PACKAGING
May 12, 2015
Steven Noble was commissioned by the The Boston Beer Company to create an extensive series of illustrations for their collection of Samuel Adams seasonal craft beers, as well as the illustrations for their primary logo identity applications.
The artwork was created and applied to their packaging over a span of 2 years and was launched nationwide for use on six packs, beer labels and large beer cases. The illustrations were conceptualized through pencil sketches, revised, and then approved and finalized on scratchboard. Here are just a few examples.
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