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HARRY CAMPBELL ILLUSTRATION: LYFT ADS

January 11, 2019

Harry Campbell developed an alphabet for Wieden Kennedy to use in a new LYFT billboard campaign. The commission was for a full font of characters so that their in house team could build countless different headlines needed for the campaign. "I honestly don't know where these billboards are popping up," says Harry, "So if you see one in the wild, do me a favor and send a pic. I believe they are rolling out in LA, Miami, and New York."

Tags: Harry Campbell, Advertising, Billboard Campaign, Corporate, Lettering, Typography

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