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JOHN TOMAC ILLUSTRATION: COMPANIES THAT HELP

January 8, 2019
John Tomac created a series of illustrations, using flowers as a metaphor for corporate benevolence, for Harvard Business Review to accompany the feature, "What Companies that Help Society do Differently." In the opener he shows a 'green' factory producing flowers instead of pollutants.

John's flower-as-good concept carries through to the spots with a skyscraper casting a shadow over a field filled with flowers. The shadow area is devoid of plant life to reference business’ tendency to kill everything in it’s path in pursuit of profit. And a watering can watering a garden filled with skyscrapers suggests an individual employee buy-in to keep the green culture growing.
 

Tags: John Tomac, Editorial, Illustration, Magazine, University Publication

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