CHRIS GASH FOR BERKELEY HAAS
July 12, 2022
Chris Gash illustrated two spots for a cover feature of Berkeley Haas, about the science of human decision-making and why we often make the wrong choices. The first image was about why we forget when we’re asked what our favorite things are; the second was for a study about the numbers we’re predisposed to, and how marketers and others use that information.
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