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STEVEN NOBLE FOR PELLER ESTATES

February 29, 2024

Steven Noble partnered with the design team at Revel to create a bespoke illustration of the iconic Peller Estate, with vineyards flanking both sides of the main entrance, in his signature scratchboard engraving style.

This illustration approach, key to the success of their packaging redesign, was a strategic pivot away from the brand’s use of lifestyle photography on the label — opting instead to blend elements of the brand’s rich history with bold, fresh design updates that more closely align with the vernacular of premium wine.

The second commissioned illustration for Peller Wines was a collaberation with Loud & Clear to create a more classic vineyard scene for their Cabernet Merlot labels under the name Peller Family Vineyards.

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Tags: Steven Noble, Black & White, Engraving, Illustration, Label design, Packaging

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