GIULIO BONASERA EVALUATES THE NYT SUBSCRIPTION MODEL
March 11, 2024
Giulio Bonasera illustrated, "Rethinking How We Evaluate The New York Times Subscription Performance" for The New York Times Online. The Times digital subscription offering is a complex service that has evolved significantly since we started selling digital subscriptions in 2011. The path to subscribing depends heavily on how a user gets to the site, the pages they interact with during their session, whether they’re logged in, and even more granular factors...
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